WE BUILD INBOUND ENGINES®

the inbound marketing agency for b2b tech & software

We're a speciliast B2B SaaS Inbound Marketing Agency. We combine web, search, AI visibility, paid, content, conversion and analytics working as one system, with senior strategists directing and AI handling execution at scale - that's what we call an Inbound Engine.

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About Us
❤️ Trusted by B2B SaaS teams from seed to £20m+ ARR

inbound for b2b tech & saas companies

We help B2B technology and software companies that are looking to build and grow Inbound as a reliable channel for leads and pipeline.

We do that through a combination of SEO, PPC, Web Development and Design. From performance marketing to demand generation are inbound strategies are built from years of ecperience.

What we do

We see everything as one connected digital marketing and inbound strategy. Even if you only need help with one specific area which is causing the most pain, we will always monitor everything and tell you if we think something else is impacting your performance, our proactive and strategic approach is what sets us apart.

SEO

Our B2B SaaS SEO services have won awards for their performance. From keyword research through to content creation, link building and technical SEO we provide a complete managed service supported with AI that helps generate more inbound leads/

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AI Search

As a GEO agency working exclusively with B2B SaaS companies. Our job is simple. When your buyers ask ChatGPT, Claude, Perplexity, or Google's AI Overviews for a recommendation in your category, your product gets cited.

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PPC

Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting. We've spent years honing our Google Ads and LinkedIn Ads strategies specifically for B2B SaaS.

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Performance Marketing

Our performance marketing services are designed to optimise your advertising spend, ensuring every penny is used effectively. We've perfected our strategies for Google Ads and LinkedIn Ads to deliver outstanding results for B2B SaaS companies.

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Demand Gen

Our demand generation services are crafted to drive high-quality leads and accelerate your sales pipeline. We leverage data-driven insights and innovative strategies to ensure your brand captures the attention of your target audience effectively.

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Websites

Our Webflow web design service exists to create visually stunning and highly functional websites. We specialise in delivering bespoke designs that align with your brand identity and enhance user experience, ensuring your online presence is both impactful and effective.

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💸 Real results attributed to revenue
200%
average organic growth across clients in year one
£4.2m
in pipeline generated for clients over last 12 months
50+
B2B SaaS companies Helped Scale Inbound
5x
European & UK Search Awards Finalist

What is an Inbound Engine?

An Inbound Engine is a growth system that runs through your website: web development and design, search, AI visibility, paid, content, conversion and analytics working as one machine rather than a set of disconnected services.

Most websites behave like digital brochures. An Inbound Engine is what yours becomes when it's built and tuned to produce revenue. The output compounds, cost per lead falls as it matures, and you own a growth asset instead of renting results. It exists because buying has changed: people now ask AI tools to recommend vendors before they ever land on your site.

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app

How we build Inbound Engines®

Our team has led digital marketing inside B2B SaaS companies and run SEO and paid media at specialist agencies. We've seen what works and what doesn't. Here's how we approach it.

Get the foundations right first.

Before content, before paid, before anything, the website needs to be built correctly. We treat SEO and web development as one discipline not two. If the foundations are wrong, everything built on top of them is inefficient.

We Prioritise Organic before paid.

Paid stops working the moment you stop paying for it. Organic compounds. We focus on building search visibility and content authority because these grow in value over time. We use PPC where it makes sense: retargeting, filling gaps while organic builds, accelerating what is already working. Not as the main strategy.

Start at the bottom of the funnel.

We build from the searches closest to a buying decision and work upward from there. Buying decisions form around alternatives pages, comparisons and feature-specific searches. We start there, not with awareness content that looks good in a report but rarely converts.

SEO, web development and UX are one thing.

We don't add SEO onto an existing site after the fact. We build in Webflow from the ground up with search baked into the architecture: schema, site structure, dynamic templates and page speed. All built in from day one.

AI handles the repetitive work. We handle the thinking.

We handle the thinking. We use AI to automate tasks that used to take hours: research, briefing, drafting and audits. That frees us up to focus on the work that actually needs experience and judgement behind it.

You work directly with the people doing the work.

No account managers, no handoffs. The people you speak to are the people responsible for your strategy and results.

We've been in your shoes

Before building Team 4, we led digital marketing inside B2B SaaS companies. We've managed budgets (and agencies), reported to boards, justified channels that take time to show results and felt the pressure of a missed pipeline target.

That means we don't need months to understand your world before we can be useful  and we're not going to recommend something just because it looks good in a report.

Who We Work With
Two Team 4 members and computers showing website designs
who we work with

We work with B2b saas brands looking to scale

We work with a focused number of clients so we can do each one properly. Here's an honest look at where we're a good fit and where we're probably not based on our experience
Close up of a hand in pen
Good fit
Scaling B2B SaaS Companies
You're investing £3k+ a month in marketing and ready to build a proper inbound function.
A capable team stretched across too much.
You've got good marketers in place, but nobody can specialise in search, paid, AI visibility and conversion all at once. We become that layer.
Done SEO before, got traffic but not pipeline.
You know something's wrong but not sure what. We can usually tell you quickly.
Heavy on paid, want organic that compounds.
You're spending on ads and want a channel that doesn't switch off the day the budget does.
Niche vertical, technical buyers.
Low search volumes, long sales cycles, and buyers who research properly before they ever talk to sales.
Probably not the right fit
Looking for guaranteed results
Anyone promising guaranteed rankings or leads is either guessing or using tactics that won't hold.
Pre-product, or no ICP clarity yet.
Inbound works when you know exactly who you're targeting. If that's still forming, it's too early.
Want a big agency org chart.
We're deliberately small. You work directly with the strategist running your account, not an account manager relaying messages between siloed teams.
Want a pair of hands, not a partner.
If the plan's already fixed and pushback isn't welcome, we'll frustrate each other. We flag what won't work before you spend money on it.
Just need a website built.
We design and build sites, but only as part of an engine. If all you want is a one-off web project, you'll find a better fit elsewhere.

We're not here to just execute a list of tasks

We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.

If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.

Get in touch
Team 4 members sat around table looking at website designs
Close up of notebook making notes
Team 4 member smiling

Data Driven web Design

We used search data to build an inbound engine website for Forecast AI.
VIEW THE CAST STUDY

🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using aI tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT

WORK WITH US

Drop us a message

bespoke & sEO rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY

work with us

See if we're a fit. We review every enquiry and will only follow up if we think there's a genuine fit.
See if we're a fit

latest from our blog

Check out the latest articles on our blog.

B2B SaaS Marketing
Darren Stewart

B2B SaaS Marketing vs B2B Marketing

B2B SaaS marketing vs B2B marketing: why search, GEO and PPC get harder when you sell complex software to technical buyers
Darren Stewart

Demand Generation vs Performance Marketing: What's the Difference?

Demand generation and performance marketing are not the same thing. Here's how they differ, how they overlap, and how B2B SaaS teams should use both.
LLM Optimisation
Darren Stewart

RAG in SEO: What It Is and Why It Changes How You Get Found

RAG determines which websites AI search engines cite. Here's what Retrieval-Augmented Generation means for your SEO and GEO strategy, with practical steps to act on it.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is an Inbound Engine?

It's the term we use for a properly built inbound marketing system. Not a piece of software. It's a set of connected elements: the right website architecture, content targeting buyers at the right stage, organic search visibility across Google and AI tools, and paid media used selectively where it adds value. When it's built correctly it generates pipeline consistently without you having to keep feeding it with ad spend or outbound effort.

What do you actually do, do you do the work or just advise?

We do the work. Strategy, content, SEO, Webflow development, paid media, AI search visibility. We're not a consultancy that hands you a document and leaves. We build and run the inbound function for you, or work alongside your existing team as a specialist partner depending on what you need.

How long does it take to see results?

Most clients see meaningful movement in rankings and organic traffic within 3 to 6 months. Pipeline impact, demos and qualified leads, typically follows within 6 to 9 months. We'll give you honest projections based on your specific situation from the start, not a number designed to win the pitch.

How much does it cost?

Our engagements typically start at £3,500 per month. Scope varies depending on what you need. Some clients want SEO and content only, others want the full picture including Webflow development and paid media. The best way to get a number is to have a conversation. We'll tell you what we think you actually need, not what maximises the retainer.

Do you use AI to produce content?

Yes. We use AI throughout our process. We use it for research, briefing, drafting and audits. It's how we work efficiently on technical topics without compromising quality. Everything gets reviewed before it goes near your site. The AI speeds up the process. The experience behind it is what makes the output accurate and useful.