SPECIALIST B2B SAAS MARKETING AGENCY LONDON

We build inbound marketing systems that drive pipeline for B2B SaaS companies.

We're a small specialist agency. We take a systematic approach to inbound marketing: get the foundations right, build content that targets buyers not browsers, and automate the repetitive work so we can focus on strategy. No account managers. Just a tight team that knows B2B SaaS and treats your pipeline like it's our own.

See if we're a fit
Our Services

Inbound works. Most companies just haven't built the system for it.

Leads come in when someone refers you or a sales rep reaches out. It works until it doesn't, and it never compounds. Inbound changes that. A properly built system attracts the right buyers consistently, without adding headcount or increasing ad spend. That's what we build.

How We Work

Our team has led digital marketing inside B2B SaaS companies and run SEO and paid media at specialist agencies. We've seen what works and what doesn't. Here's how we approach it.

Get the foundations right first.

Before content, before paid, before anything, the website needs to be built correctly. We treat SEO and web development as one discipline not two. If the foundations are wrong, everything built on top of them is inefficient.

We Priortise Organic before paid.

Paid stops working the moment you stop paying for it. Organic compounds. We focus on building search visibility and content authority because these grow in value over time. We use PPC where it makes sense: retargeting, filling gaps while organic builds, accelerating what is already working. Not as the main strategy.

Start at the bottom of the funnel.

We build from the searches closest to a buying decision and work upward from there. Buying decisions form around alternatives pages, comparisons and feature-specific searches. We start there, not with awareness content that looks good in a report but rarely converts.

SEO, web development and UX are one thing.

We don't add SEO onto an existing site after the fact. We build in Webflow from the ground up with search baked into the architecture: schema, site structure, dynamic templates and page speed. All built in from day one.

We leave AI to handle the repetitive work.

We handle the thinking. We use AI to automate tasks that used to take hours: research, briefing, drafting and audits. That frees us up to focus on the work that actually needs experience and judgement behind it.

You work directly with the people doing the work.

No account managers, no handoffs. The people you speak to are the people responsible for your strategy and results.
work smarter

build a scalable Inbound pipeline

We help SaaS companies create a scalable pipeline that isn’t dependent on outbound, cold outreach or referrals. By engineering smarter inbound systems powered by SEO, content and AI, you can attract qualified demand from around the world without overspending.
Get in touch
Close up of a hand in pen

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app

A strategic partner for scaling b2b saas

We're a specialist agency that helps niche B2B SaaS and Technology brands gain greater visibility from organic search channels like Google and emerging channels ChatGPT and Perplexity.

Our ultimate goal is to build a sustainable Inbound Engine that generates revenue for your business with great ROI. We're a great fit for start-up and scale-up B2B SaaS companies working in niche areas who need a strategic partner rather than just an executional agency.

Get in touch
Team 4 members sat around table looking at website designs
Close up of notebook making notes
Team 4 member smiling

Who we help

We love working with technology companies, here are some of the main tech sectors we have experience in.
AI
Tech Consultancies
Software Companies
EdTech
HR Tech
FinTech
Green Tech
Legal Tech

Inbound designed for demos, customers and predictable growth.

We build inbound systems that don’t just attract attention, they convert it. By combining our deep B2B SaaS experience, data-driven content, and smart AI automation, we create a steady flow of qualified demand that turns into real pipeline. Every part of your inbound engine is designed and tuned to deliver more demos, more customers, and growth you can rely on.

SEO & Organic

Helping you get found in traditional Search Engines & AI tools through data-driven content marketing and websites built for search from the ground up.

LEARN MORE

webflow For B2B SaaS

We build Webflow websites designed for inbound lead generation from the ground up. We bake in SEO as part of our design and build process.

LEARN MORE

Paid Media

Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting.

LEARN MORE

Get Found in AI Search

We specialise in designing and engineering cutting-edge LLM optimisation strategies for B2B SaaS and technology companies at every growth stage.

LEARN MORE

Data Driven web Design

We used search data to build an inbound engine website for Forecast AI.
VIEW THE CAST STUDY

🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using aI tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT

WORK WITH US

Drop us a message

bespoke & sEO rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.
See if we're a fit

latest from our blog

Check out the latest articles on our blog.

B2B SaaS Marketing
Darren Stewart

Who is the Best B2B SaaS Digital Marketing Agency?

The "best" agency for a Fortune 500 company looking to spend budget before the end of Q4 is very different from the "best" agency for a Series B scale-up needing to double pipeline efficiency in two quarters.
AI & Marketing
Darren Stewart

How do mentions differ across zero-click answer engines?

For two decades, the "blue link" was the currency of the web. You ranked, users clicked, and traffic flowed. Today, that economy is being replaced by the Zero-Click Answer Engine.
LLM Optimisation
Darren Stewart

Zero-Click Marketing: How to Survive the "Answer Engine" Era

The "traffic-first" era is over. Learn how to adapt your SaaS marketing to a world where 58% of searches end without a click. Includes strategies for AI Overviews, Dark Social, and Brand Search.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is an “Inbound Engine” and how can it drive growth for my B2B SaaS company?

An Inbound Engine is our proprietary framework that integrates UX-driven design, Webflow development, content marketing, SEO optimisation and marketing automation to build a scalable lead-generation machine. By crafting engaging, conversion-focused landing pages and blogs, and delivering tailored email workflows, our Inbound Engines attract high-intent buyers, boost organic traffic, and accelerate revenue growth for B2B SaaS businesses.

Which digital marketing and design services are included in your Inbound Engines?

Our Inbound Engines merge UX-driven design, which crafts detailed user journeys, wireframes and branded visuals to maximize engagement, with Webflow development that delivers fast, responsive sites complete with CMS integration and SEO best practices. We bolster this foundation with a targeted content strategy that produces SEO-optimized blog posts, whitepapers and case studies, and amplify reach through carefully managed PPC and social campaigns on Google Ads, LinkedIn Ads and other platforms. Rounding out the Engine is our marketing automation layer, deploying tailored email drip sequences and advanced lead scoring to nurture prospects. This end-to-end, holistic approach ensures a seamless, high-performing inbound marketing solution.

How does UX-driven design and Webflow development improve lead generation?

By prioritising intuitive UX and pixel-perfect Webflow builds, we create frictionless experiences that guide visitors toward conversion. Thoughtfully designed CTAs, fast loading times, and mobile-responsive layouts increase engagement and reduce bounce rates. Integrated CMS and dynamic content modules allow for rapid A/B testing and content personalisation, driving more Marketing Qualified Leads (MQLs) into your sales pipeline.

What timeline and ROI can I expect from implementing an Inbound Engine?

Most of our clients begin to see measurable uplifts in organic traffic and lead volume within 3–6 months of launching their Inbound Engine. Initial UX enhancements and Webflow launches typically complete within 4–8 weeks, followed by ongoing content creation and optimisation. As the Engine matures, compounded SEO gains, conversion rate optimisation, and automated nurturing deliver sustainable ROI and predictable revenue growth.

How do you measure the success of our Inbound Engine for B2B SaaS?

We track a comprehensive set of KPIs, including organic search rankings and overall traffic growth, user engagement metrics like bounce rate and time on page, lead conversion rates alongside cost per acquisition (CPA), email open and click-through rates, lead-nurturing velocity, and customer lifetime value (CLV), this is to ensure every aspect of your Inbound Engine is performing. Through real-time dashboards and monthly performance reviews, Team4 Agency continually refines your UX, design, content, and automation strategies for maximum marketing efficiency and sustainable revenue growth.