WE BUILD INBOUND ENGINES®
b2b saas inbound marketing agency
We're a speciliast B2B SaaS Inbound Marketing Agency. We combine web, search, AI visibility, paid, content, conversion and analytics working as one system, with senior strategists directing and AI handling execution at scale - that's what we call an Inbound Engine.
❤️ Trusted by B2B SaaS teams from seed to £20m+ ARR
build an inbound pipeline that grows with you
We help B2B SaaS companies that are looking to build and grow Inbound as a reliable channel for leads and pipeline. We do that through a combination of SEO, PPC, Web Development and Design. From performance marketing to demand generation are inbound strategies are built from years of ecperience.
problems we solve
The challenges of scaling b2b saas marketing in 2026
Not getting enough inbound leads
Maybe your growth so far has come from outbound and referrals. The website gets traffic, even compliments. What it doesn't produce is predictable pipeline. You are looking for a sustainable way of generating compounding inbound growth.
PPC is expensive or unproven
The shift towards AI search and zero-click marketing has meant CPCs and CPL climb every quarter and you lean on ads harder just to stand still. You'd invest more in paid marketing if you could prove what's working. Right now, you can't.
not sure where an agency fits now
Your team executes more than ever with AI, and that's the easy part. Strategy is different. Ask AI whether your plan is right and it'll usually say yes; it agrees with whoever's prompting it. It can't see across your search, paid, site and tracking as one engine, and it won't tell you what you don't want to hear.
You don't know if AI tools recommend you
Buyers now ask ChatGPT, Perplexity and Copilot to shortlist vendors before they ever reach your site. Either you don't know whether you show up, or you already know you don't.
What is an Inbound Engine?
An Inbound Engine is a growth system that runs through your website: web development and design, search, AI visibility, paid, content, conversion and analytics working as one machine rather than a set of disconnected services.
Most websites behave like digital brochures. An Inbound Engine is what yours becomes when it's built and tuned to produce revenue. The output compounds, cost per lead falls as it matures, and you own a growth asset instead of renting results. It exists because buying has changed: people now ask AI tools to recommend vendors before they ever land on your site.
Most websites behave like digital brochures. An Inbound Engine is what yours becomes when it's built and tuned to produce revenue. The output compounds, cost per lead falls as it matures, and you own a growth asset instead of renting results. It exists because buying has changed: people now ask AI tools to recommend vendors before they ever land on your site.
💸 Real results attributed to revenue
200%
average organic growth across clients in year one
£4.2m
in pipeline generated for clients over last 12 months
50+
B2B SaaS companies Helped Scale Inbound
5x
European & UK Search Awards Finalist
What our clients say
“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app
How we build Inbound Engines®
Our team has led digital marketing inside B2B SaaS companies and run SEO and paid media at specialist agencies. We've seen what works and what doesn't. Here's how we approach it.
Get the foundations right first.
Before content, before paid, before anything, the website needs to be built correctly. We treat SEO and web development as one discipline not two. If the foundations are wrong, everything built on top of them is inefficient.
We Prioritise Organic before paid.
Paid stops working the moment you stop paying for it. Organic compounds. We focus on building search visibility and content authority because these grow in value over time. We use PPC where it makes sense: retargeting, filling gaps while organic builds, accelerating what is already working. Not as the main strategy.
Start at the bottom of the funnel.
We build from the searches closest to a buying decision and work upward from there. Buying decisions form around alternatives pages, comparisons and feature-specific searches. We start there, not with awareness content that looks good in a report but rarely converts.
SEO, web development and UX are one thing.
We don't add SEO onto an existing site after the fact. We build in Webflow from the ground up with search baked into the architecture: schema, site structure, dynamic templates and page speed. All built in from day one.
AI handles the repetitive work. We handle the thinking.
We handle the thinking. We use AI to automate tasks that used to take hours: research, briefing, drafting and audits. That frees us up to focus on the work that actually needs experience and judgement behind it.
You work directly with the people doing the work.
No account managers, no handoffs. The people you speak to are the people responsible for your strategy and results.
We've been in your shoes
Before building Team 4, we led digital marketing inside B2B SaaS companies. We've managed budgets (and agencies), reported to boards, justified channels that take time to show results and felt the pressure of a missed pipeline target.
That means we don't need months to understand your world before we can be useful and we're not going to recommend something just because it looks good in a report.
who we work with
We work with B2b saas brands looking to scale
We work with a focused number of clients so we can do each one properly. Here's an honest look at where we're a good fit and where we're probably not based on our experience
Good fit
Scaling B2B SaaS Companies
You're investing £3k+ a month in marketing and ready to build a proper inbound function.
A capable team stretched across too much.
You've got good marketers in place, but nobody can specialise in search, paid, AI visibility and conversion all at once. We become that layer.
Done SEO before, got traffic but not pipeline.
You know something's wrong but not sure what. We can usually tell you quickly.
Heavy on paid, want organic that compounds.
You're spending on ads and want a channel that doesn't switch off the day the budget does.
Niche vertical, technical buyers.
Low search volumes, long sales cycles, and buyers who research properly before they ever talk to sales.
Probably not the right fit
Looking for guaranteed results
Anyone promising guaranteed rankings or leads is either guessing or using tactics that won't hold.
Pre-product, or no ICP clarity yet.
Inbound works when you know exactly who you're targeting. If that's still forming, it's too early.
Want a big agency org chart.
We're deliberately small. You work directly with the strategist running your account, not an account manager relaying messages between siloed teams.
Want a pair of hands, not a partner.
If the plan's already fixed and pushback isn't welcome, we'll frustrate each other. We flag what won't work before you spend money on it.
Just need a website built.
We design and build sites, but only as part of an engine. If all you want is a one-off web project, you'll find a better fit elsewhere.
We're not here to just execute a list of tasks
We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.
If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.
B2B SaaS sectors we work in
We love working with technology companies, here are some of the main tech sectors we have experience in.
Data Driven web Design
We used search data to build an inbound engine website for Forecast AI.
VIEW THE CAST STUDY
🏆 INDUSTRY RECOGNISED
“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA
Producing informative content using aI tools
We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT
WORK WITH US
bespoke & sEO rich websites
We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.
From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY
work with us
See if we're a fit. We review every enquiry and will only follow up if we think there's a genuine fit.
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