B2B SaaS PPC Strategies Based On Efficiency
We believe in a responsible and sustainable approach to PPC. This means building your campaigns from the ground up methodically to ensure every click is going in the right direction. Many SaaS agencies will encourage you to start running campaigns across multiple platforms very quickly, our approach is more measured and methodical as we've learnt over the years that achieving efficiency in lead generation is paramount before scaling across multiple paid channels.
Scale SaaS PPC efficiently
One of the most important aspects of running paid campaigns is making them efficient. We pride ourselves on run efficient SaaS PPC campaigns for companies that value their budgets.
Managed PPC Landing pages
As part of our service we offer clients a fully managed landing page service. If you wish we will build and host your PPC landing pages for you.
niche Keyword Research
We're experts in understanding your niche and using search data to ensure we target the keywords most relevant for your brand & products.
slow & steady wins the race
We've developed a methodical and precise approach to building our PPC campaigns that ensure we don't waste your budget needlessly.
Low Volume & Niche targets
Many B2B SaaS PPC campaigns are targeting very small audiences which have a high ROI. We're experts in these types of campaigns.
In tandem with your SEO
PPC campaigns target the same keywords as SEO campaigns. Therefore our PPC campaigns are always done in tandem with your SEO.
Search Engine ranking
Pay per click campaigns are a great way to scale your lead generation in a predictable way. Calculate the cost per lead.
What our clients say
“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app
Inbound designed for demos, customers and predictable growth.
We build inbound systems that don’t just attract attention, they convert it. By combining our deep B2B SaaS experience, data-driven content, and smart AI automation, we create a steady flow of qualified demand that turns into real pipeline. Every part of your inbound engine is designed and tuned to deliver more demos, more customers, and growth you can rely on.
SEO
Get found organically and get free clicks from search engines like Google and references from AI tools like ChatGPT and Perplexity with data-driven web-design and content strategies.
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webflow
We build Webflow websites designed for inbound lead generation from the ground up. We bake in SEO as part of our design and build process.
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PPC
Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting.
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LLM & AI optimisation
We specialise in designing and engineering cutting-edge LLM optimisation strategies for B2B SaaS and technology companies at every growth stage.
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90% of B2B buyers do some form of independent research, typically involving search engines or AI tools like ChatGPT.
Our content-led inbound strategies are designed to educate and help your buyers at every stage of their journey.
work with us
If you need some help growing your B2B SaaS business and want to do so in the best way possible.
We're not here to just execute a list of tasks
We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.
If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.
Sustainable saas Digital Marketing
Every ad you run, email you send and web-page you serve has a carbon footprint. Although maybe small initially as you marketing activity grows so does your footprint. As a digital marketing agency we're very concious of this and we strive to make our strategies as efficient as possible.
01 –
Responsible purpose
We believe in being more responsible with marketing budgets and activities to ensure everything we do has a purpose and is justified. Our approach aims to be both efficient and effective when it comes to results.
02 –
Strategic saas SEO
We specialise in sustainable digital marketing strategies prioritising inbound lead generation through SEO and ‘evergreen’ content rather than throwing money at ads and trying to scale as quickly as possible.
03 –
Precise ppc targeting
When we run paid ads, we ensure our targeting is precise and we're spending budget responsibly. We build our ad campaigns methodically and with great care, minimising wastage and our carbon footprint.
