Inbound Marketing agency for b2b saas

Inbound, engineered for B2B SaaS growth. We blend deep SaaS expertise with practical AI to plan, produce, and optimise content that creates pipeline, faster and with less waste using ChatGPT for content generation and AIROPS for workflow automation to speed up production without compromising quality.
European 2024 search awards finalist badgeUK 2024 search awards finalist badge
Group photo of Team 4 around a large screen

Inbound that works like an engine

Methodical, measured, and AI-assisted: we design, build, and tune your content system to lower CAC and speed up sales cycles. We believe in creating inbound engines for growth with minimal ad spend and maximum efficiency - all designed around niche B2B SaaS strategies.

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app

Inbound marketing for b2b saas

We've distilled our expert knowledge and processes into automated workflows that we use ourselves and we build and share with our clients who want to use them in-house.

ai keyword research

Keyword research used to be a very manual and lengthy process. With AI we can now turn this process into an automated workflow that can perform the task in seconds - built on our unique processes.

ai content production

We've developed our own propriety strategy for creating content using AI tools. From keyword research through to content briefs and copywriting. We hand over the keys to our clients so they can create SEO friendly content with ease.

ai content analysis

Running a deep content audit used to involve lots of time and effort. Now, we've built custom AI workflows that can analyse all of your blog content in minutes, categorise it into topics and look for keyword cannibalisation and gaps.

automate your next cmo

CMOs are renowned for being expensive hires for fledging SaaS companies. We've built AI workflows to replace a lot of the strategic frameworks and thinking that you get from working with CMOs.

automated seo strategies

We've managed to automate SEO strategies that were once only accessible from the minds of seasoned SEO experts. From start to finish we've automated our niche B2B SaaS SEO strategies.

Custom ai workflows

Along with the workflows we've built based on our systems we also help our clients build custom workflows based on their exact needs.

Our Services

We can help you with something specific such as managing your Google Ads or something much broader which requires a new website, integration with HubSpot and advise on anything relating to digital and Inbound.

SEO & Organic

Our B2B SaaS SEO services have won awards for their performance. From keyword research through to content creation, link building and technical SEO we provide a complete managed service supported with AI that helps generate more inbound leads/

LEARN MORE

GEO & AI Search

As a GEO agency working exclusively with B2B SaaS companies. Our job is simple. When your buyers ask ChatGPT, Claude, Perplexity, or Google's AI Overviews for a recommendation in your category, your product gets cited.

LEARN MORE

Paid Media & PPC

Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting. We've spent years honing our Google Ads and LinkedIn Ads strategies specifically for B2B SaaS.

LEARN MORE

Web Design

We engineer websites for growth. This means using search data to reverse-engineer websites from the ground-up so they are built for inbound lead generation.

LEARN MORE

Inbound Marketing

Inbound, engineered for B2B SaaS growth. We blend deep SaaS expertise with practical AI to plan, produce, and optimise content that creates pipeline, faster and with less waste using AI workflows.

LEARN MORE

Digital Marketing

We've spent years designing and executing digital strategies for B2B SaaS firms across the globe. From start-ups to VC backed scale-ups and enterprises looking to improve on performance.

LEARN MORE
download our knowledge

expert knowledge downloaded into ai inbound workflows

Part of the allure of AI is the ability to impart specialist knowledge into an LLM such as ChatGPT and automate the frameworks and workflows that we have been following for years. We've developed AI workflows for tasks such as website content audits, buyer persona development & niche keyword research.
ai digital marketing worklows

go beyond the basics of chatgpt

Free tools like ChatGPT of democratised knowledge and tasks like never before. But just like any new tool, its how you use it that can make the big difference. We use ChatGPT alongside other LLMs such as Claude & Perplexity Search to build complex AI versions of our digital marketing processes and frameworks.

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.
Drop us a message

latest from the blog

Check out the latest articles on our blog.

AI & Marketing
Darren Stewart

Orchestrated AI: The New Inbound Marketing OS for B2B SaaS

Move beyond Custom GPTs. Learn how B2B SaaS marketing teams are building Orchestrated Inbound engines using encoded AI skills and dynamic context.
AI & Marketing
Darren Stewart

Claude Skills for SaaS SEO: 3 You Can Use Today

Build three Claude Skills for SaaS SEO: keyword research, content briefs, and on-site auditing. Copy the SKILL.md files and install in under 10 minutes.
AI & Marketing
Dan Montagu

Connect Google Ads to Claude Code: Step-by-Step Setup Guide

Connect Claude Code directly to your Google Ads account with this step-by-step setup guide (no additional paid tools required).

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is inbound marketing for B2B SaaS?

Inbound marketing for B2B SaaS is a system that attracts, educates, and converts ideal customers using helpful content, search, and lifecycle nurturing, turning organic demand into qualified pipeline for subscription software.

How does Team 4 deliver inbound for B2B SaaS?

Team 4 uses an “inbound engineering” approach: ICP and keyword research, messaging and pillar strategy, AI-assisted content ops (e.g., ChatGPT for drafts, AIROPS for workflow automation), Webflow/SEO implementation, conversion paths, email/scoring, and continuous experimentation with measurement tied to pipeline, not page-views.

What results should a B2B SaaS firm expect, and when?

Most teams see leading indicators (rankings, engagement, demo intent) within 60–90 days, with compounding pipeline impact typically in 3–6 months and meaningful CAC efficiency in 6–12 months. Timelines vary by domain authority, product maturity, and sales cycle length.

How does Team 4 price inbound marketing?

Team 4 works on a transparent retainer (e.g., 30 hours/month) with task-level time estimates, so founders and marketing leads know exactly what’s being built. From the strategy to content production, CRO, and reporting.

What do you need from us to make inbound work?

Access to product demos, ICP/buyer insights, CMS/analytics (Webflow, GA4, GSC), CRM/marketing automation, and a subject-matter expert for interviews; Team 4 then handles strategy, content ops, SEO, and LLM seeding/optimisation so your brand appears accurately in AI answers as well as search.

Testimonials
Workflows
FAQs
Get in touch