llm optimisation services for b2b saas

LLM optimisation focuses on how your content is understood, cited, and surfaced by large language models like ChatGPT, Claude, and Perplexity. While traditional SEO targets search engine rankings, LLM optimisation ensures your brand shows up in AI-generated answers. The two disciplines overlap, especially in content quality and structure, but require different strategies, such as co-occurrence planning and prompt-aligned content.

Buyers are increasingly turning to AI tools for research and vendor recommendations. If your brand isn’t being mentioned in those responses, you're invisible at a key moment in the decision-making journey. LLM optimisation helps ensure your company is part of the conversation when potential customers ask AI tools about the best products, services, or solutions in your category.

Yes, that’s exactly what we do. Our strategies are designed to improve your brand’s chances of being cited or recommended by LLMs by focusing on content structure, topic selection, co-occurrence with trusted entities, and technical signals like llms.txt and schema markup. While no one can guarantee specific placements in model outputs, we help maximise your visibility based on how these systems currently work.

Our roots in SEO give us a deep understanding of content performance, technical optimisation, and organic growth. We’ve taken that expertise and evolved it for the new era of LLMs, adding strategies like prompt testing, glossary and listicle engineering, and LLM visibility tracking. You still get the benefits of SEO, but with the added advantage of AI-focused reach.

It can be both. We offer one-time audits and setup projects (like llms.txt creation and content structuring), as well as ongoing support that tracks your visibility in LLMs and evolves your content strategy over time. For most SaaS companies, ongoing optimisation ensures you stay relevant as models, and user behaviour continue to change.