EdTech digital marketing agency

We help EdTech companies grow through our inbound focused digital marketing services. Turn your website into an engine for growth with SEO, Content, AI automation and web development.
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Digital marketing strategies designed for edtech

We specialise in designing, building and maintaining what we call, Inbound Engines® for growing EdTech companies. We turn websites into marketing machines that passively generate inbound leads. We do this by combining SEO, Content Creation & Web Development into one service that is supported by AI and LLM tools that enable us to engineer websites for growth.

work with us

If you need some help growing your EdTech business and want to do so in the best way possible.

Sustainable saas Digital Marketing

Every ad you run, email you send and web-page you serve has a carbon footprint. Although maybe small initially as you marketing  activity grows so does your footprint. As a digital marketing agency we're very concious of this and we strive to make our strategies as efficient as possible.
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Responsible purpose

We believe in being more responsible with marketing budgets and activities to ensure everything we do has a purpose and is justified. Our approach aims to be both efficient and effective when it comes to results.
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Strategic saas SEO

We specialise in sustainable digital marketing strategies prioritising inbound lead generation through SEO and ‘evergreen’ content rather than throwing money at ads and trying to scale as quickly as possible.
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Precise ppc targeting

When we run paid ads, we ensure our targeting is precise and we're spending budget responsibly. We build our ad campaigns methodically and with great care, minimising wastage and our carbon footprint.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

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How can digital marketing help our EdTech company grow?

Digital marketing enables EdTech companies to attract and engage the right audience—whether that’s schools, educators, parents, or learners. By combining content marketing, SEO, paid campaigns, and marketing automation, we help build awareness, drive sign-ups, and increase customer lifetime value.

What inbound marketing strategies work best for EdTech businesses?

Successful inbound strategies for EdTech often include thought leadership content, lead magnets like downloadable lesson plans or guides, email nurturing workflows, and SEO-optimised blog content. We tailor campaigns to your buyers—be it school administrators, teachers, or end users.

Do you work with both B2B and B2C EdTech companies?

Yes. We support B2B EdTech providers targeting institutions and educators, as well as B2C platforms aimed at students, parents, and professionals. Each audience requires a different approach, and we adapt your digital marketing strategy accordingly to maximise engagement and conversions.

Can you help us generate leads and convert free users into paying customers?

Definitely. We use a mix of SEO, PPC, email marketing, and CRO (conversion rate optimisation) to attract the right leads and nurture them through the funnel. For freemium or trial-based EdTech products, we focus on user activation and upsell strategies to increase paid conversions.

Why should we choose a digital marketing agency that specialises in EdTech?

EdTech marketing comes with its own challenges—academic cycles, varied buyer personas, long decision timelines, and the need for educational yet persuasive messaging. An agency with EdTech experience knows how to craft campaigns that resonate with your audience and support sustainable growth.