Mastering SEO in Webflow: A Quick Guide

Webflow provides a plethora of tools and features to help you optimise your site for search engines. We'll walk you through the process of maximising your Webflow site's SEO potential to drive more organic traffic and achieve your business goals.

SEO is a great way to scale your business sustainably without spending too much money on advertising. Webflow, is a no-code platform that when optimised correctly can produce great websites built for search engines.

Webflow provides a plethora of tools and features to help you optimise your site for search engines. We'll walk you through the process of maximising your Webflow site's SEO potential to drive more organic traffic and achieve your business goals.

1. Disable Webflow subdomain indexing

In your project setting make sure when your website is live that you have toggled off and disabled Webflow subdomain indexing. This ensures you staging website does not get get indexed by search engines.

An example of a staging website that is disabled but still visible.

2. Auto-generate your sitemap

Although you can create your own sitemap if you want, it is recommended to use the auto-generated sitemap that search engines will use to help crawl your website. You can toggle this feature under Project Settings.

3. Utilise Webflow Collections for Dynamic Content Creation

If your website relies heavily on dynamic content, such as blog posts or product listings, Webflow's Collections features are your best friend. 

You can take advantage of Collection features like dynamic fields and collections to optimise your content for search engines. Ensure that each piece of content is properly structured and tagged with relevant keywords to improve its search visibility - this is one of the most powerful SEO tools Webflow has to offer you.

There is a useful video below created by Webflow telling you everything you need to know about Webflow collections.

Most people use the Collection feature in Webflow for their blog with collections for blog categories and also authors etc. But this feature lets you also create content for things like glossaries, wikis and even lists. This is a powerful tool in the hands of an SEO expert as it allows them to design SEO optimised content quickly using predefined templates.

You can even import content from a .csv file into a  collection and it will all fall into place based on how the collection page has been designed.

Another great SEO perk of collections is that you can dynamically populate SEO titles, meta descriptions using the data filled in on the collection - this means you don’t have to manually create the titles and meta descriptions each time.

3. Build reusable components for quick internal linking

Internal linking is an important part of SEO because it makes it easier for search engines to crawl your website and find relevant pages. You should always try to naturally create useful and relevant internal links to pages on your website.

One way you can do this really quickly using Webflow is by creating reusable components. These are elements that in Webflow Designer you can drag and drop onto a page and quickly edit if you need to.

For a technology company this is useful for creating quick internal links to things like a list of similar features or a list of integrations.

4. Implement Schema Markup with Webflow's Custom Code

Schema markup is a powerful tool that helps search engines understand the content and context of your website better. 

Use Webflow's custom code capabilities to add schema markup to your pages, particularly for structured data like products, reviews, events, and organisation information. By implementing schema markup, you can enhance your search engine listings with rich snippets and improve click-through rates.

5. Monitor and Analyse Performance with Webflow Integrations

Webflow integrates seamlessly with popular analytics tools like Google Analytics and Google Search Console. Take advantage of these integrations to track your site's performance, monitor organic search traffic, and analyse user engagement metrics. Use the insights gained from these tools to identify areas for improvement and refine your SEO strategy over time.

5. Use SEO best practices

The other aspects of Webflow SEO are just adhering to the normal best practices you should do when working on a website. These are not unique to Webflow. We’re talking about things like keyword research, creating quality content and trying to gain high authority backlinks etc. 

5. Find what works and copy/paste

One of the great things about Webflow is that you can literally copy and paste websites. So if you find a structure and design that works particularly well for SEO you can just duplicate that website and start working on a new project with great SEO foundations already in place.


By leveraging Webflow's powerful features and following the steps outlined in this guide, you can master SEO optimisation for your Webflow site. Remember that SEO is not a one-time task but an ongoing process of refinement and adaptation. Stay proactive, stay informed, and watch your Webflow site climb the ranks in search engine results, attracting more organic traffic and driving the success of your online presence.

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