Marketing Operations Services for B2B Tech

We specialise in helping B2B SaaS and technology companies implement top-class marketing operations. From data integrity to automation and marketing attribution we have experience helping tech companies thrive efficiently.

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Spend Time On Strategy & Creative Execution by Outsourcing Ops

The whole point of marketing operations is to increase your marketing teams efficiency at every possible point. This can be simple things like improving data-quality or more complex problems such as marketing automation workflows.

Tech & Platform Specialisms

Working in digital marketing means coming across the same technology again and again. Because of this we have gained a lot of experience in some key pieces of technology.


HubSpot is one of the most widely used CRM and Marketing Automation platforms around. We love it and we have lots of experience implementing and configuring it for our clients.

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LinkedIn Ads

LinkedIn is the social network for professionals and that is why it is used by so many companies to market to other companies. We help firms get the most our of LinkedIn Ads.

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Google Ads

Google Ads is one of the most popular channels for B2B marketers. We help companies setup Google Ads for the first time and also optimise and improve on existing campaigns.

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Webflow is a 'no-code' website builder which requires little to know development experience. We use webflow to build websites and can help create great B2B sites.

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Google Analytics

Used by all, mastered by not many. We help companies setup and configure GA correctly to track things like web conversions & traffic changes over time.

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Meta consists of both the Instagram and Facebook channels. These are channels often used for re-marketing and retargeting in B2B paid media strategies.

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Nail Your Marketing Ops

Marketing Operations has become a bigger part of marketing because of the increase in the amount of data and technology in used by organisations. Here is how Team4 can help you:

CRM Data-cleansing

Getting your data into shape has multiple knock-on benefits for marketing teams. The problem is that it always gets put to the back of the to-do list. We help companies get their data in great shape so they go use itmore effectively.

Marketing Automation

We support companies by helping them implement simple but powerful marketing automations that help make their operations more efficient and more effective. From automatic data cleansing to email drip campaigns.

Operation Handbooks

Marketing Operation Handbooks are a great way to document every you need to know about your marketing operations. This can become a great tool for knowledge sharing and prevent loss when people leave.

Campaign Processes

Although it may seem alittle boring, having processes in place can help make your marketing operations a lot more efficient. Sometimes when companies grow quickly processes are one of the key things missing.

MarTech Consulting

Looking for help with choosing the right software for your business? We help companies choose and setup the best marketing tools for them. We're weel versed in tools like HubSpot, Salesforce & Webflow.

Analytics & Attribution

If you need support with marketing reporting, analytics and attributing marketing campaigns to revenue we help configure and monitor your attribution reporting to ensure you can track revenue back to source.

B2B Technology Experts

B2B Tech & SaaS Specialists

B2B Tech & SaaS digital marketing in itself is a specialism but there are many facets to it.


Working with us

Understanding you

It sounds stupid to mention but many agencies don't spend enough (or any) time trying to understand clients businesses. We embedded ourselves in our clients business to ensure we completely understand the context.

Honesty First

We'll always be honest about the prospects of any digital campaign with us. We'll always give you open and honest advice on whether we think we can help and what we think is best for you.

Transparent reporting

We try to be as transparent with our reporting as possible so you feel like you know everything that is going on and where the companies money is going.

Two-way street

We need some things from you to make campaigns a success, this can sometimes mean some data on average deal size, number of leads or conversion rates. It's all to try and make sure we do the best job possible.

Senior Strategists

When you work with Team4 you are working with a senior B2B digital marketing strategist with in-house and agency experience. This ensures everyone gets the service they deserve.

Cash, money

That's our end goal (for you)...we want drive those dollars. That is the whole point of digital marketing. Increase traffic, increase leads, increase customers and increase the revenue generated by your lovely company.

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Work with the best

We don't like to blow our own trumpet too much but we believe we hire great people for you to work with, and they are experienced B2B marketing specialists to boot.

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Building long-term trust

We love making long-term connections with our clients as they progress in there career, we support them every step of the way and jump in when they need as and grab a coffee when they just want a chat.

Help at every stage of growth

We have the benefit of the experience working with companies from start-ups to large listed enterprises. Having this knowledge means we have a better understanding of the journey a company goes through and the challenges faced at each stage.

"Team4 are ideal partners for B2B companies that are looking to optimise and implement best-in-class digital marketing operations & strategies. You won't be dissapointed."

Olly Phillips, Head of Digital
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B2B Technology Specialists

We have had the opportunity to work with lots of companies across many areas with technology and have been able to adapt and pull from knowledge in one sector to feed another whilst applying some core principles.

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FAQs About Marketing Operations

We've answered some of the questions we have been asked ourselves by clients and prospects and dropped them all on this page so it can help you in your search for an agency.

What is marketing operations, and why is it important?

How can marketing operations improve collaboration within a marketing team?

What role does technology play in marketing operations?

How can marketing operations help improve the customer experience?

How can marketing operations help optimise marketing budgets and resource allocation?

What value do marketing operations consultants bring in terms of performance optimisation?

How do marketing ops consultants support data analysis and measurement?

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