Inbound Engines for B2B Tech & SaaS

We build Inbound engines for b2b Tech & saas brands

We specialise in building Inbound Engines® for B2B SaaS & Technology brands. We help them scale their business through a combination of content led SEO, AI automation & Webflow design and development.
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turn your website into an engine for growth

Your website should be the engine behind your sales and marketing efforts. Everything runs through it. We engineer websites so they attract inbound leads and help you grow organically with the use of traditional SEO, AI and content marketing.

DATA-DRIVEN WEB DESIGN

We used search data to build an inbound engine website for Forecast AI.
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🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using ai tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
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bespoke & seo rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
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helping b2b saas & Tech companies grow better

We like to think we help SaaS businesses grow better. That means were not just about growth at all costs and trying everything under the sun to grow. We have an efficient and methodical playbook we've engineered over the years.

agility

It's important to stay on your toes in this game. We pride ourselves on being small and nimble when it comes to working with our clients. This means we can switch context at the drop of a hat if required.

strategy

We're strategic by nature. We're not robots that just execute a list of instructions, we're always thinking of the bigger picture and will always aim to help our clients in anyway we can.

effort

We put in the maximum effort we can with all our work. We're a competitive bunch so every time we start working with a client we're looking at the competition and thinking of ways to win.

Precision

Precision is key in engineering. The same goes for inbound engineering. We're precise in our actions meaning we're more efficient than most and we don't waste any effort.

Optimisation

Optimisation is definitely a buzzword but we spend a lot of time squeezing every last drop of juice out of our clients websites. Optimisation improves conversion rates and helps you grow better.

Sustainable

We pride ourselves on executing affordable and sustainable digital marketing strategies. We're not fans of massive budgets and we enjoy bootstrapping when we need to.

TECH sectors we help

We love working with technology companies, here are some of the main tech sectors we have experience in.

Sustainable saas Digital Marketing

Every ad you run, email you send and web-page you serve has a carbon footprint. Although maybe small initially as you marketing  activity grows so does your footprint. As a digital marketing agency we're very concious of this and we strive to make our strategies as efficient as possible.
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Responsible purpose

We believe in being more responsible with marketing budgets and activities to ensure everything we do has a purpose and is justified. Our approach aims to be both efficient and effective when it comes to results.
02 –

Strategic saas SEO

We specialise in sustainable digital marketing strategies prioritising inbound lead generation through SEO and ‘evergreen’ content rather than throwing money at ads and trying to scale as quickly as possible.
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Precise ppc targeting

When we run paid ads, we ensure our targeting is precise and we're spending budget responsibly. We build our ad campaigns methodically and with great care, minimising wastage and our carbon footprint.

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is an “Inbound Engine” and how can it drive growth for my B2B SaaS company?

An Inbound Engine is our proprietary framework that integrates UX-driven design, Webflow development, content marketing, SEO optimisation and marketing automation to build a scalable lead-generation machine. By crafting engaging, conversion-focused landing pages and blogs, and delivering tailored email workflows, our Inbound Engines attract high-intent buyers, boost organic traffic, and accelerate revenue growth for B2B SaaS businesses.

Which digital marketing and design services are included in your Inbound Engines?

Our Inbound Engines merge UX-driven design, which crafts detailed user journeys, wireframes and branded visuals to maximize engagement, with Webflow development that delivers fast, responsive sites complete with CMS integration and SEO best practices. We bolster this foundation with a targeted content strategy that produces SEO-optimized blog posts, whitepapers and case studies, and amplify reach through carefully managed PPC and social campaigns on Google Ads, LinkedIn Ads and other platforms. Rounding out the Engine is our marketing automation layer, deploying tailored email drip sequences and advanced lead scoring to nurture prospects. This end-to-end, holistic approach ensures a seamless, high-performing inbound marketing solution.

How does UX-driven design and Webflow development improve lead generation?

By prioritising intuitive UX and pixel-perfect Webflow builds, we create frictionless experiences that guide visitors toward conversion. Thoughtfully designed CTAs, fast loading times, and mobile-responsive layouts increase engagement and reduce bounce rates. Integrated CMS and dynamic content modules allow for rapid A/B testing and content personalisation, driving more Marketing Qualified Leads (MQLs) into your sales pipeline.

What timeline and ROI can I expect from implementing an Inbound Engine?

Most of our clients begin to see measurable uplifts in organic traffic and lead volume within 3–6 months of launching their Inbound Engine. Initial UX enhancements and Webflow launches typically complete within 4–8 weeks, followed by ongoing content creation and optimisation. As the Engine matures, compounded SEO gains, conversion rate optimisation, and automated nurturing deliver sustainable ROI and predictable revenue growth.

How do you measure the success of our Inbound Engine for B2B SaaS?

We track a comprehensive set of KPIs, including organic search rankings and overall traffic growth, user engagement metrics like bounce rate and time on page, lead conversion rates alongside cost per acquisition (CPA), email open and click-through rates, lead-nurturing velocity, and customer lifetime value (CLV), this is to ensure every aspect of your Inbound Engine is performing. Through real-time dashboards and monthly performance reviews, Team4 Agency continually refines your UX, design, content, and automation strategies for maximum marketing efficiency and sustainable revenue growth.