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Darren Stewart

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Darren Stewart is the founder of Team 4, a London B2B SaaS marketing agency built around the Inbound Engine® approach: SEO, generative engine optimisation, Webflow development, content and paid media, all measured against pipeline rather than traffic.

He has spent 15 years in B2B SaaS marketing. He was Head of Digital at Forecast, the project and resource management platform, then Head of Digital Marketing at 93x, the B2B SaaS agency acquired by Clarity Global in 2022, where he worked with clients including Amazon Business, BigChange and Sitecore. He has won Global Agency Awards and has been a finalist at the UK and European Search Awards every year since 2024.

At Team 4 he works hands-on with a small number of clients, from early-stage start-ups to large enterprises, on turning organic and AI search visibility into qualified pipeline.

Latest articles from the author

LLM Optimisation
Darren Stewart

Do FAQ Sections Improve AEO Performance in LLMs?

Few on-page patterns deliver that blend as reliably as a well built FAQ section. This guide explains how and why FAQ sections lift Answer Engine Optimization (AEO), how to structure them for LLM comprehension, and how to measure the lift. 
PPC
Darren Stewart

ChatGPT Ads: What B2B SaaS Needs to Know

ChatGPT ads are live and self-serve. What the platform can do, what it cannot target, and whether B2B SaaS should spend anything on it yet.
PPC
Darren Stewart

Bing Ads vs Google Ads for B2B SaaS

Bing Ads vs Google Ads for B2B SaaS: where the cheaper clicks come from, what Microsoft's LinkedIn targeting really does, and how to test it properly.
Team 4 is a 2026 European Search Awards finalist for Best Use of Search, B2B (SEO), and a 5x UK and European Search Awards finalist. We specialise in helping B2B SaaS and Technology companies build Inbound Engines through search marketing, demand generation and performance marketing combined together.
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