Paid advertising can help take a companies lead generation numbers to a new level when done well. We help B2B SaaS & technology companies implement efficient & effective paid strategies that don't churn through your budget.
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Our team of experts specialise in designing and executing PPC and Paid Social strategies for B2B SaaS companies from start-up stage to large enterprises. We spend extra-time to understand your business and focus on an efficient use of your budget first and foremost.
We believe quality comes from execution. Most digital marketing strategies and tactics are well known and documented. The difference comes in efficient, relentless execution.
Our ServicesOne of the most important aspects of running paid campaigns is the ability to able to predict the number of conversions based on your investment.
Pay per click campaigns are a great way to scale your lead generation in a predictable way. Calculate the cost per lead.
We utilise social platforms to ensure we reach potential buyers at every stage of their buying journey.
Our paid media campaigns are designed based on our experience running them for hundreds of B2B SaaS companies.
We used to run campaigns that span all aspects of a buyer journey from awareness through to decision and also retentino.
Retarget website visitors that didn't convert when they are on social platforms like LinkedIn and TikTok for a second bite at the cherry and stay top of mind.
Utilise intent based strategies that priotise high-intent buyers for conversions and low-intent buyers for brand awareness and brand marketing campaigns.
Over time we've learnt there are a few common themes running through successful B2B Tech Marketing strategies, so like every other content producer out there we created a list, enjoy.
The 8 Laws of B2B Technology MarketingWorking in digital marketing means coming across the same technology again and again. Because of this we have gained a lot of experience in some key pieces of technology.
HubSpot is one of the most widely used CRM and Marketing Automation platforms around. We love it and we have lots of experience implementing and configuring it for our clients.
LinkedIn is the social network for professionals and that is why it is used by so many companies to market to other companies. We help firms get the most our of LinkedIn Ads.
Google Ads is one of the most popular channels for B2B marketers. We help companies setup Google Ads for the first time and also optimise and improve on existing campaigns.
Webflow is a 'no-code' website builder which requires little to know development experience. We use webflow to build websites and can help create great B2B sites.
Used by all, mastered by not many. We help companies setup and configure GA correctly to track things like web conversions & traffic changes over time.
Meta consists of both the Instagram and Facebook channels. These are channels often used for re-marketing and retargeting in B2B paid media strategies.
Don't worry, we've done this before. We've grabbed some screenshots from a sample of our work so you can the actual numbers and metrics behind our success.
Using our content-led approach and because of the existing high domain authority we were able to get on to page one within 1 month and saw and overall huge boost in rankings
We built this SEO focused website for a leading tech agency. From an increase in search rankings our client saw an increase in organic lead generation and eventually added over £2 million to their pipeline.
By rebuilding their website and then executing a content-led SEO strategy we helped this B2B SaaS start-up rocket their web traffic and their inbound lead generation numbers within a year.
We have the benefit of the experience working with companies from start-ups to large listed enterprises. Having this knowledge means we have a better understanding of the journey a company goes through and the challenges faced at each stage.
We support ambitious funded start-ups by laying strong foundations for rapid growth through digital marketing.
If you are looking to take your company to the next level through proven digital marketing strategies & operations.
We support enterprises with optimising their digital marketing operations & strategies to deliver great results
"Team4 are ideal partners for B2B companies that are looking to optimise and implement best-in-class digital marketing operations & strategies. You won't be dissapointed."
Most technology companies require support with a number of different aspects that combine a few different tech specialisms and services. That's why we offer these solutions to account for some of the most common use cases and what your most important goals and objectives are.
Just like a building, marketing operations require strong foundations to support the company as it grows and becomes bigger.
Every company wants sustainable organic growth. We help B2B companies implement world-class inbound marketing strategies.
With our marketing operational efficiency solution we help companies tune their marketing engines into smooth running machines
Get a comprehensive audit of your B2B digital marketing operations & strategies to spot opportunities and plug the gaps in your GTM.
We have had the opportunity to work with lots of companies across many areas with technology and have been able to adapt and pull from knowledge in one sector to feed another whilst applying some core principles.
Software as a Service is a booming industry. We help B2B SaaS companies scale and solidify positions.
Legal Tech digital marketing involves a great understanding of email marketing and CRM configuration and setup.
We help prop tech companies scale their inbound lead generation through SEO and SEM strategies designed for B2B tech and SaaS companies.
Professional services and consultancies are typically built on networks initially, but to scale they require digital marketing support to go to the next level.
Manufacturing companies can benefit hugely from a greater online presence as potential buyers search online for manufacturing companies.
Educational Technology helps improve learning and development for people all around the world. We help B2B edtech companies scale.
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