The 12 Best PPC Agencies for B2B SaaS Companies in 2026
Finding the right pay-per-click marketing agency can make or break your B2B SaaS growth strategy. In an increasingly competitive landscape where customer acquisition costs are rising and buyer journeys are more complex, having specialised PPC expertise isn't optional—it's essential for sustainable pipeline generation.
The challenge for B2B SaaS marketing managers is identifying agencies that truly understand the nuances of software-as-a-service marketing: long sales cycles, multiple decision-makers, trial-to-paid conversion optimisation, and the critical importance of metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Generic PPC agencies that excel at e-commerce or local businesses often struggle to deliver qualified leads for complex B2B software products.
This guide presents the top PPC agencies specialising in B2B SaaS companies, ranked by their proven track record, SaaS-specific expertise, and ability to drive genuine pipeline growth. Whether you're a Series A startup looking to scale demos or an enterprise SaaS company optimising your paid search strategy, you'll find agencies that understand your unique challenges and deliver measurable results.
What Makes a Great B2B SaaS PPC Agency?
Before diving into our rankings, it's important to understand what separates elite B2B SaaS PPC agencies from generalists. The best agencies focus on pipeline metrics rather than vanity metrics, understand the intricacies of multi-touch attribution, have deep experience with platforms like LinkedIn Ads and Google Ads for B2B targeting, and can optimise campaigns around SaaS-specific KPIs like demo requests, trial signups, and sales-qualified leads (SQLs).
1. Team 4 – Best for AI-Powered Inbound Engines and Precision PPC
Team 4 stands out as a specialist consultancy focused exclusively on building Inbound Engines® for B2B SaaS and technology brands. Unlike agencies that treat PPC as a standalone channel, Team 4 integrates precision PPC targeting with comprehensive inbound marketing strategies that create sustainable growth engines.
What makes them exceptional:
Team 4's approach centres on creating scalable inbound marketing systems where PPC isn't isolated but orchestrated alongside content-led SEO, AI automation, and conversion rate optimisation. Their Growth Readiness Scoring Matrix helps SaaS companies identify exactly where paid media fits in their growth strategy, ensuring budget is allocated to channels with the highest impact.
The agency's expertise in AI-driven marketing strategies means they're optimising campaigns not just for traditional search engines but also for emerging channels like AI chat and answer engines—giving their clients a significant competitive advantage as search behaviour evolves. Their focus on data-driven web design and precise targeting ensures every pound spent on PPC contributes to a qualified sales pipeline.
Best for: B2B SaaS companies seeking integrated inbound engines that combine PPC with SEO, content marketing, and AI optimisation for long-term scalable growth.
Core services: Precision PPC targeting, AI-powered content marketing, Webflow web development, SEO for B2B SaaS, growth readiness assessment.
2. Directive Consulting – Best for Customer Generation and Enterprise B2B SaaS
Directive Consulting has built its reputation around a proprietary methodology called "Customer Generation," which focuses on driving qualified pipeline rather than mere lead volume. With over 420 brands served and $1B+ in revenue generated, Directive excels at managing large-budget PPC campaigns for enterprise B2B SaaS companies.
What makes them exceptional:
Directive's Customer Generation approach means they align PPC campaigns directly with your ICP (Ideal Customer Profile) and focus obsessively on metrics that impact revenue—not vanity metrics like impressions or clicks. Their team of 100+ marketing strategists brings deep vertical expertise, with particular strength in working with high-growth SaaS brands like Calendly, Adobe, and Uber Freight.
The agency combines data-backed PPC strategy with creative excellence and conversion rate optimisation, ensuring that paid campaigns don't just drive traffic but actually convert prospects into pipeline. Their experience with complex B2B buying committees and Account-Based Marketing (ABM) integration makes them particularly effective for enterprise SaaS with longer sales cycles.
Best for: Enterprise B2B SaaS companies with substantial budgets looking for a strategic partner that can align PPC with Account-Based Marketing and revenue goals.
Core services: Google Ads, LinkedIn Ads, Paid Social, Performance Creative, Landing Page Design, Revenue Operations, ABM Integration.
3. Powered by Search – Best for Predictable Pipeline Growth
Powered by Search has established itself as the go-to B2B SaaS marketing agency with a proven Predictable Growth™ methodology. Having worked with 150+ SaaS brands including Elastic, SentinelOne, and Basecamp, they guarantee 30% more sales-ready opportunities in 90 days.
What makes them exceptional:
Their Predictable Growth Model is built specifically for B2B SaaS companies and focuses on three core pillars: getting in front of buyers who can actually buy, making them an irresistible offer, and building a scalable acquisition model. Powered by Search excels at optimising for demo/SQL generation rather than just MQLs, understanding that not all leads are created equal in B2B SaaS.
The agency has deep expertise in the full buyer awareness matrix, creating PPC campaigns and landing pages that speak to prospects at different stages of awareness. Their track record includes generating $11.1M in SEO pipeline and delivering 135% of paid ads pipeline targets for clients—demonstrating their ability to combine paid and organic channels for compounding growth.
Best for: Mid-market to enterprise B2B SaaS companies focused on building reliable demand generation systems with measurable pipeline contribution.
Core services: Google Ads, LinkedIn Ads, Paid Social, SEO, Content Marketing, Landing Page Optimisation, Demand Generation Strategy.
4. KlientBoost – Best for Aggressive Testing and ROI Maximisation
KlientBoost takes a performance marketing approach that combines bold creative, relentless testing, and aggressive accountability. They're the only marketing agency to win Glassdoor's #1 Best Place to Work, and they bring that same intensity to client campaigns, increasing client ROI by an average of 63% in the first three months.
What makes them exceptional:
KlientBoost's differentiation lies in their proprietary "Growth Grid" methodology, which ties financial business metrics directly to PPC opportunities. They don't just manage campaigns—they show you exactly where your current and next best dollars should be spent, backed by financial ROI calculations. If they don't hit your goals, they add resources for free.
The agency excels at rapid experimentation, running aggressive A/B tests on ad creative, landing pages, and bidding strategies to continuously improve performance. Their home-built software platform, Kite, tracks anomalies and opportunities 24/7, ensuring nothing slips through the cracks. This combination of financial acumen and marketing innovation makes them particularly effective for SaaS companies that need to prove ROI to investors or boards.
Best for: B2B SaaS companies that value aggressive accountability, rapid testing, and transparent financial modelling around PPC investments.
Core services: Google Ads, LinkedIn Ads, Paid Social, Conversion Rate Optimisation (CRO), Landing Page Design, Marketing Innovation, SEO.
5. Single Grain – Best for Holistic Performance Marketing
Single Grain is an award-winning digital marketing agency that has worked with industry giants like Amazon, Uber, and Salesforce. They take a comprehensive approach to SaaS growth, ensuring that PPC, SEO, and content marketing work seamlessly together rather than in isolation.
What makes them exceptional:
Single Grain's strength lies in their holistic performance marketing approach. Rather than optimising PPC campaigns in a vacuum, they ensure paid advertising amplifies organic strategies and vice versa. This integrated methodology means they can identify when organic content is resonating and pour PPC budget behind it, or use PPC data to inform content strategy.
The agency has particular expertise in multi-channel attribution, helping B2B SaaS companies understand the true customer journey across touchpoints. Their experience with both startups and Fortune 500 companies gives them the versatility to scale strategies appropriately. Single Grain also offers performance-based pricing models, aligning their fees to KPIs that matter to your business.
Best for: B2B SaaS companies wanting an integrated approach that combines PPC with SEO and content marketing for compound growth effects.
Core services: PPC Management, SEO, Content Strategy & Creation, Social Media Advertising, Email Marketing, Marketing Automation.
6. Gripped – Best for UK-Based B2B SaaS Companies
Gripped is a London-based B2B digital marketing agency specialising exclusively in SaaS and technology companies. With over 160 B2B tech clients served, they focus on driving demand, pipeline, and revenue through targeted paid search and demand generation campaigns.
What makes them exceptional:
Gripped's focus on the UK and European B2B SaaS market gives them nuanced understanding of regional targeting, compliance considerations, and market dynamics that global agencies often miss. They excel at paid search strategies tailored for the longer sales cycles and multiple decision-makers typical in B2B software purchases.
The agency takes a revenue-first approach to PPC, ensuring every campaign tracks straight through to qualified pipeline. Their experience with early-stage through scale-up SaaS companies means they understand how to structure campaigns that work with limited budgets initially and scale efficiently as companies grow. Gripped also provides transparent reporting that connects paid media spend directly to pipeline contribution.
Best for: UK and European B2B SaaS companies looking for local expertise with deep understanding of regional markets and compliance requirements.
Core services: Paid Search (Google Ads), Paid Social (LinkedIn), Inbound Marketing, SEO, Content Marketing, Marketing Automation.
7. Hey Digital – Best for Creative-Led PPC and Ad Design
Hey Digital is a specialist PPC agency based in Tallinn, Estonia, that focuses exclusively on helping B2B SaaS and tech businesses scale through paid advertising. What sets them apart is their exceptional focus on creative excellence—not just campaign management.
What makes them exceptional:
Hey Digital's differentiator is their integrated team structure: for every client, you get a PPC specialist, landing page designer, and dedicated ad creative team working together. This means your ads aren't just well-targeted—they're visually compelling and conversion-optimised from the start. Too many PPC agencies neglect creative, but Hey Digital understands that in crowded B2B markets, standout creative is what captures attention.
The agency takes a channel-agnostic approach, combining Google Ads, Meta, and LinkedIn to reach your ICP wherever they spend time. They specialise in full-funnel campaigns that drive high-quality trial signups and demos with decision-makers while keeping acquisition costs under control. Their focus on B2B SaaS means they understand product-led growth motions as well as traditional sales-led models.
Best for: B2B SaaS companies that want creative excellence combined with PPC expertise to stand out in competitive markets.
Core services: Google Ads, LinkedIn Ads, Meta Ads, Landing Page Design, Video & Static Ad Creative, Conversion Rate Optimisation.
8. Kalungi – Best for Early-Stage SaaS Startups
Kalungi positions itself as "the world's only full-service B2B SaaS marketing agency," offering a complete marketing department as a service. They specialise in working with early-stage SaaS companies, providing not just PPC execution but strategic guidance on building your entire marketing function.
What makes them exceptional:
Kalungi's unique value proposition is their "fractional CMO + marketing team" model. When you work with Kalungi, you get an experienced CMO who understands B2B SaaS growth alongside specialists in PPC, content, design, and analytics. This makes them ideal for startups that don't have the budget or need for a full in-house team but require strategic marketing leadership.
The agency brings a proven SaaS playbook that covers go-to-market strategy, demand generation, and paid advertising within the context of building sustainable marketing foundations. They understand the specific challenges of early-stage companies—limited budgets, unproven channels, and the need to prove ROI quickly—and structure PPC campaigns accordingly. Kalungi also provides excellent educational resources, with guides on B2B SaaS PPC best practices freely available.
Best for: Early-stage B2B SaaS startups (Seed to Series B) that need strategic marketing leadership combined with PPC execution.
Core services: Fractional CMO, PPC Management, Content Marketing, Marketing Operations, Go-to-Market Strategy, Demand Generation.
9. Refine Labs – Best for Modern Demand Generation
Refine Labs has become synonymous with modern B2B demand generation, challenging traditional lead-centric approaches with a philosophy focused on creating genuine demand through valuable content. Founded by demand gen thought leader Chris Walker, Refine Labs works with mid-market and enterprise B2B SaaS companies to transform how they measure and execute marketing.
What makes them exceptional:
Refine Labs pioneered the "zero-click content" paid social strategy, using native content on platforms like LinkedIn to build brand awareness and trust before asking for conversions. This approach recognises that most B2B buying happens outside of forms—through conversations, research, and relationship-building. Their paid social campaigns focus on delivering value upfront rather than gating everything, which builds stronger brand equity.
The agency challenges conventional PPC wisdom around MQL targeting, focusing instead on qualified pipeline contribution and reduced customer acquisition costs. Having worked with 300+ B2B SaaS companies, they bring pattern recognition around what actually drives revenue versus vanity metrics. Refine Labs is particularly strong for companies ready to evolve beyond traditional form-based lead generation to demand generation that genuinely influences buying committees.
Best for: Mid-market to enterprise B2B SaaS companies ready to evolve from lead generation to genuine demand creation through paid social and content.
Core services: Paid Social Strategy (LinkedIn focus), Brand-Led Demand Generation, Content Strategy, Marketing Measurement, Revenue Operations.
10. Spear Growth – Best for LinkedIn Ads and SQL Generation
Spear Growth is a boutique performance marketing agency founded specifically to help Series A to C B2B SaaS companies generate qualified pipeline through paid media. Their laser focus on LinkedIn Ads and SQL generation makes them specialists in a channel that's notoriously difficult to master.
What makes them exceptional:
Spear Growth has built deep expertise in LinkedIn Ads for B2B SaaS—arguably the most important but challenging platform for software companies targeting specific job titles and industries. Many agencies treat LinkedIn as an afterthought or struggle with its high CPCs, but Spear Growth has refined strategies for making LinkedIn profitable at scale through sophisticated audience targeting, creative testing, and landing page optimisation.
The agency's founder, Ishaan Shakunt, has publicly shared case studies of clients closing massive $100K+ deals from paid search and LinkedIn campaigns, demonstrating that their strategies work for high-ticket B2B software. Spear Growth focuses on performance marketing fundamentals—running campaigns that actually deliver SQLs and pipeline rather than just impressions or MQLs. Their well-rounded team combines PPC expertise with SEO and performance marketing for comprehensive growth strategies.
Best for: Series A-C B2B SaaS companies targeting enterprise clients who need expertise in LinkedIn Ads and high-value SQL generation.
Core services: LinkedIn Ads, Google Ads, Paid Media Strategy, SEO, Landing Page Optimisation, Performance Marketing.
11. NoGood – Best for Growth Experimentation and Rapid Testing
NoGood is a growth marketing agency that specialises in rapid experimentation for SaaS startups and scale-ups. Their approach combines data science, creative testing, and channel diversification to find scalable growth opportunities quickly.
What makes them exceptional:
NoGood treats PPC as part of a broader growth experimentation framework rather than a standalone channel. They run aggressive test-and-learn cycles, quickly identifying which messaging, audiences, and creative approaches deliver the best results, then scaling winners and killing losers fast. This experimental mindset is particularly valuable for SaaS companies in competitive markets where conventional approaches have become saturated.
The agency has worked with notable SaaS brands and brings expertise across the full paid media stack—Google, LinkedIn, Facebook, Twitter, and emerging platforms. NoGood's strength is their ability to adapt strategies based on your stage: early-stage companies get scrappy growth hacks and lean testing, while scale-ups get sophisticated multi-channel campaigns with advanced attribution. Their team includes data scientists who can build custom tracking and attribution models tailored to complex B2B buyer journeys.
Best for: SaaS startups and scale-ups that value rapid experimentation and data-driven growth strategies across multiple paid channels.
Core services: Growth Marketing, Multi-Channel PPC, Creative Testing, Data Analytics, Conversion Rate Optimisation, Growth Strategy.
12. Bay Leaf Digital – Best for Always-On PPC Campaigns
Bay Leaf Digital specialises in creating "always-on" PPC campaigns for B2B SaaS companies—persistent, optimised paid media engines that consistently generate pipeline quarter after quarter. They combine PPC expertise with SEO and retention marketing for holistic growth.
What makes them exceptional:
Bay Leaf Digital's focus on "always-on" campaigns means they excel at building sustainable PPC systems rather than one-off campaigns. This approach is ideal for B2B SaaS companies that need consistent lead flow to feed their sales teams without the feast-or-famine cycle that comes from starting and stopping campaigns.
The agency understands that successful B2B SaaS PPC isn't just about new customer acquisition—it's also about expansion revenue and reducing churn. They incorporate retention marketing and customer success principles into their paid strategies, ensuring that acquisition campaigns attract not just any leads but high-LTV customers likely to expand over time. Bay Leaf Digital also integrates PPC with SEO strategies, using paid campaigns to validate keywords and messaging before investing in longer-term organic efforts.
Best for: B2B SaaS companies seeking consistent, sustainable PPC engines that integrate with SEO and customer retention strategies.
Core services: Google Ads, LinkedIn Ads, Always-On Campaign Management, SEO, Retention Marketing, Customer Success Integration.
How to Choose the Right PPC Agency for Your B2B SaaS Company
Selecting the best PPC agency depends on several factors specific to your situation. Consider your growth stage—early-stage startups often benefit from agencies offering strategic guidance alongside execution (like Kalungi), while later-stage companies may need specialists in scaling campaigns (like Directive or Powered by Search).
Budget is another critical consideration. Enterprise-focused agencies typically require minimum monthly retainers of £10,000-£30,000 plus ad spend, while boutique agencies may work with smaller budgets but offer more personalised attention. Evaluate agencies based on their SaaS-specific expertise, not just general PPC credentials—B2B software marketing requires understanding of trial optimisation, demo booking flows, and multi-stakeholder sales processes that e-commerce agencies won't grasp.
Ask potential agencies about their approach to attribution and reporting. The best agencies track PPC performance all the way through to closed revenue, not just MQLs or form fills. Request case studies from clients similar to your company in terms of deal size, sales cycle length, and target market. Finally, assess cultural fit—building an effective inbound marketing system requires close collaboration, so choose an agency whose communication style and values align with your team.
Key Trends in B2B SaaS PPC for 2026
The B2B SaaS PPC landscape continues to evolve rapidly. AI-powered bidding and audience targeting have matured significantly, with platforms like Google Ads and LinkedIn using machine learning to optimise campaigns more effectively than manual management in many cases. The best agencies now focus on feeding these algorithms the right signals rather than constantly adjusting bids manually.
Multi-touch attribution has become essential as B2B buyer journeys span more channels and touchpoints. Leading agencies implement sophisticated attribution models that account for the reality that a LinkedIn ad might plant the seed, an organic search interaction nurtures interest, and a targeted Google Ad closes the deal. Understanding this complexity prevents over-investment in bottom-funnel channels at the expense of awareness and consideration building.
Video advertising has emerged as a critical component of B2B SaaS PPC strategies, with platforms like YouTube and LinkedIn video ads delivering strong engagement. Short-form product explainers, customer testimonials, and thought leadership content in video format perform exceptionally well for capturing attention in crowded B2B markets.
Finally, optimisation for AI search engines and answer engines represents the next frontier. Forward-thinking agencies like Team 4 are already optimising for channels beyond traditional search, ensuring their clients maintain visibility as search behaviour shifts towards AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews.
The Bottom Line: PPC Success Requires SaaS-Specific Expertise
The difference between mediocre and exceptional PPC results for B2B SaaS companies comes down to specialisation. Generic agencies might drive clicks and even leads, but they struggle to optimise for the metrics that actually matter—qualified demos, trial-to-paid conversions, and customer acquisition cost relative to lifetime value.
The agencies featured in this guide share several common traits: deep understanding of B2B SaaS business models, focus on pipeline metrics over vanity metrics, experience optimising for long sales cycles with multiple decision-makers, and proven track records with SaaS companies at various growth stages. Whether you choose an integrated partner that combines PPC with broader inbound marketing strategies or a specialist focused purely on paid media, ensure they speak your language and understand your growth challenges.
The investment in working with a top-tier B2B SaaS PPC agency pays dividends through lower customer acquisition costs, higher conversion rates, and ultimately more predictable revenue growth. As competition intensifies and paid media costs continue to rise, having expert partners who can maximise every pound of ad spend becomes not just valuable but essential for sustainable SaaS growth.
