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AI Search
AI Search
Blog Articles
AI Search
Darren Stewart
llms.txt: What It Is, and Whether It Actually Does Anything
llms.txt does almost nothing for AI search citations, and there is now data proving it. Where the file genuinely earns its place, and how to set it up.
AI Search
Darren Stewart
Generative Engine Optimisation (GEO): The Guide
Generative engine optimisation is how B2B SaaS brands get cited by ChatGPT, Claude and Perplexity. What the work involves, and how to measure it properly.
Glossary Items
AI Search
What Are Fan-Out Queries?
AI Search
What is Answer Engine Optimisation (AEO)?
AI Search
What is AI citation in search?
AI Search
What is Generative Engine Optimisation (GEO)?
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