The GEO Agency for B2B SaaS

We're a Generative Engine Optimisation (GEO) agency working exclusively with B2B SaaS companies. Our job is simple. When your buyers ask ChatGPT, Claude, Perplexity, or Google's AI Overviews for a recommendation in your category, your product gets cited. Our SEO foundations and Inbound Engine® methodology mean GEO isn't a bolt-on, it's engineered into your whole search footprint.
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GEO services built for niche B2B SaaS brands

Most generative engine optimisation agencies run generic SEO playbooks and rebadge them. We don't, we've built our GEO services specifically for B2B SaaS companies working in narrow, technical categories.

We think that focus matters because the smaller your audience, the higher the quality bar for how your brand shows up in AI-generated answers. We combine our deep SaaS category knowledge with a measurable, data-led approach to make sure your content gets surfaced, cited, and referenced by large language models when buyers are making decisions.

How our GEO service works

LLM optimisation is an emerging and powerful way to grow your SaaS brand with minimal ongoing investment. Our service builds on years of delivering successful SEO campaigns, now extended to help your content get referenced, cited, and surfaced by today’s most influential language models.

An engineered approach

We engineer GEO strategies from data and model behaviour, not opinion. That means real prompt testing, citation tracking across ChatGPT, Claude, Perplexity and Gemini, and a quantifiable view of where your brand sits in AI-generated responses before we write a line of content.

Prompt and entity discovery

Identifying the prompts your buyers actually run, and the entities LLMs already associate with your category, is the highest-leverage part of any GEO programme. For niche B2B SaaS brands this isn't guesswork. We audit hundreds of buyer-intent prompts, map which competitors are being cited, and build a prompt universe that mirrors how your real ICP searches.

Strategic co-occurrence

Language models recommend brands based on the company those brands keep in training data and retrieval contexts. We build content that places your product next to the competitors, categories, and problems LLMs already know, so you show up in the same answer. This is the single most underrated GEO tactic.

Built for commercial outcomes

Generic GEO chases visibility across any prompt. We only target prompts that drive pipeline. That means comparison queries, category recommendation queries, integration queries, and pricing-adjacent prompts where buyers are close to a decision. Fewer citations, more qualified demos.

GEO content formats that work

LLMs disproportionately pull from structured content like glossaries, comparison pages, definition lists, and curated listicles. We build out these formats as part of every GEO engagement, using the same Webflow-first approach we use for SEO so the content compounds across both channels.

In-house, senior-only delivery

No offshored content. No white-labelled strategy. Every GEO tactic is run by the team you meet in your first call. For niche B2B SaaS categories, that's the only way to get the technical accuracy LLMs reward.

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app

Content engineering for GEO and SEO

Your website should be the inbound engine behind every sales and marketing activity. We engineer B2B SaaS websites that win across both traditional search and generative engine optimisation, which means the same content earns organic rankings on Google and gets cited in ChatGPT, Claude, Perplexity and Google AI Overviews. The two disciplines share the same foundations. We build for both.

AGENT
Expert at writing concise SEO articles
AGENT
Scraping most up-to-date information
AGENT
Understanding tone and perspective
AGENT
Writing 12 accurate and SEO tailored blog posts
Prompt-aligned content strategy

Strategic co-occurrence planning

Strategic co-occurrence planning is the practice of intentionally placing your brand, product, and content alongside the terms, entities, problems, and competitors that large language models already associate with your category. When buyers ask an AI tool for a shortlist in your space, the models retrieve and summarise content where those associations are densest. We craft content that makes your product part of that retrieval set, so you appear in the same breath as the established names in your category.
engineered websites

Websites designed on data not feelings

More than just ‘SEO on top’

One of our strengths isn't bolting SEO or GEO onto someone else's website. We build B2B SaaS websites in Webflow from the ground up, engineered for both Google ranking signals and LLM retrieval patterns. That includes dynamic templates for programmatic SEO, semantic HTML for LLM parsing, and a structural content model that scales.

Technical SEO and GEO in Webflow

Webflow gives us complete control of the technical layer. We configure your site for schema, structured data, clean URL hierarchy, and LLM-friendly content modules - the ingredients generative engines use to decide what to cite. Most agencies can't do this inside Webflow. We can.

Our Webflow service

Our GEO service components

Our LLM SEO optimisation service includes the following components. What we do for each strategy is dependant on the needs of your business but these are elements we typically include.

GEO-ready site architecture

We structure your B2B SaaS site so language models can navigate it, parse it, and surface the right pages in AI-generated answers. That means clear URL hierarchies, semantically rich internal linking, modular content blocks (glossaries, comparison pages, FAQs), and schema markup applied at scale across dynamic templates.

LLM authority building

Traditional link-building matters, but LLM authority is different. We earn your brand mentions, citations, and co-occurrences inside the kinds of trusted sources that appear in LLM training data and live retrieval contexts. For B2B SaaS, that means industry publications, review platforms, directory citations, comparison sites, and technical communities.

lLMS.txt file creation

An llms.txt file gives language models a deliberate map of your content, the same way robots.txt does for search crawlers. We write a compliant, Markdown-based llms.txt that signals your key pages, content structure, and usage preferences, then maintain it as your site evolves.

Webflow builds for GEO

We design Webflow sites that are architected for LLM retrieval from the first wireframe. Semantic HTML, modular content blocks, schema on every template, and the specific content formats that LLMs disproportionately cite. Visual design stays beautiful. Structure stays machine-readable.

GEO visibility tracking and reporting

GEO needs its own reporting layer. We track citation frequency, prompt coverage, share of voice against named competitors, and sentiment of mentions across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. You get a monthly picture of where your brand is winning and where the next tactical move is.

Content structuring for LLM retrieval

LLMs reward content that's clearly organised, modularly formatted, and internally consistent. We structure every page for both human readers and machine parsing — headings that mirror prompt patterns, glossaries and FAQs with definition markup, comparison tables with structured data, and listicles with clear entity boundaries.

B2B SaaS sectors we run GEO for

We're specialists in helping B2B SaaS and Technology companies grow through precise inbound marketing.
AI
Tech Consultancies
Software Developers
Ed Tech
HR Tech
Fin Tech
Green Tech
Legal Tech

Data Driven web Design

We used search data to build an inbound engine website for Forecast AI.
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🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using aI tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT

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bespoke & sEO rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY

our work

See case study

SaaS SEO Web design

SEO
Web Design & Development
SEO Focused web design for a B2B SaaS educational website for marketing teams.
See case study
See case study

CREATIVE SEO CAMPAIGNS FOR SAAS START-UP

SEO
Web Design & Development
Taking a more creative approach to SEO campaigns using illustrations and simple calculators to build awareness and links.
See case study

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is generative engine optimisation?

Generative engine optimisation, or GEO, is the practice of structuring and positioning your content so large language models like ChatGPT, Claude, Perplexity, and Google's AI Overviews cite your brand when generating answers. It overlaps with SEO but focuses on citation and retrieval, not ranking.

Is GEO the same as SEO?

No. SEO targets traditional search engine rankings. GEO targets citation and recommendation inside AI-generated answers. The foundations overlap (content quality, site architecture, authority) but the optimisation tactics are different. We run both as a combined programme for most B2B SaaS clients.

Is GEO the same as AEO (Answer Engine Optimisation)?

They're related but not identical. AEO focuses on ranking in answer boxes, featured snippets, and voice assistants. GEO is broader — it covers every context where a generative model surfaces or cites your content, including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Most of what we do covers both.

Why does GEO matter for B2B SaaS companies?

B2B SaaS buyers increasingly use AI tools for vendor research, shortlisting, and comparison. If ChatGPT or Perplexity doesn't mention your product when a buyer asks for options in your category, you're invisible at the decision stage. GEO is how you get back in front of those buyers.

Can you guarantee my brand will appear in ChatGPT or Perplexity?

No, and any agency that guarantees specific placements is lying. Model outputs change constantly. What we can do is maximise your chances of being cited by engineering content structure, co-occurrence, authority signals, and technical configuration around how these systems actually retrieve and surface information. We track the results monthly so you see what's moving.

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.
Drop us a message

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