Most B2B SaaS marketing creates activity. We build programmes that create demand. From first search to sales conversation, every channel we run is pointed at one thing: qualified pipeline your team can close.
❤️ Trusted by B2B SaaS teams from seed to £20m+ ARR
Performance Marketing for SaaS growth
We're experts in implementing performance marketing strategies for niche B2B technology companies from seed to £20m+ ARR. We're meticulous in our approach and specialise working in markets were demand and search volumes are low.
💸 Real results attributed to revenue
200%
average organic growth across clients in year one
£4.2m
in pipeline generated for clients over last 12 months
50+
B2B SaaS companies Helped Scale Inbound
5x
European & UK Search Awards Finalist
Our Services
How we build demand
PAID SEARCH
Capture demand the moment it exists
When a buyer is actively looking for what you sell, you need to be there. We run paid search campaigns built around commercial intent, not impression share. Every campaign is structured to drive demo requests and trial sign-ups, not clicks.
SEO
Own the searches your buyers run every day
Organic search is the channel that compounds. We build keyword strategies around the terms your ICP actually uses, then produce the content to rank for them. Less spray and pray, more systematic coverage of the topics that drive inbound.
CONTENT
Content that creates demand, not just awareness
Good demand gen content makes buyers realise they have a problem worth solving. We produce articles, guides and comparison pages that do that job, and that rank for the searches that follow once they do.
GEO
Be present when AI does the shortlisting
A growing share of B2B research starts with an AI tool, not a search engine. We build the content coverage and entity signals that get your brand cited when buyers ask ChatGPT or Perplexity which platforms to consider.
PAID SOCIAL
Put your message in front of the right people first
LinkedIn and Meta let you reach buyers before they start searching. We run paid social campaigns that build awareness with your ICP and keep your brand visible across a long sales cycle. Targeting built around job title, company size and buying signals, not interest categories.
ANALYTICS & ATTRIBUTION
See exactly where pipeline comes from
Demand gen only works if you can measure it. We set up attribution properly, so you know which channels are creating opportunities and which are taking credit for ones that would have happened anyway.
What our clients say
“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app
We're not here to just execute a list of tasks
We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.
If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.
TECH sectors we help
We're specialists in helping B2B SaaS and Technology companies grow through precise inbound marketing.
Data Driven web Design
We used search data to build an inbound engine website for Forecast AI.
VIEW THE CAST STUDY
🏆 INDUSTRY RECOGNISED
“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA
Producing informative content using aI tools
We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT
WORK WITH US
bespoke & sEO rich websites
We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.
From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY
Sustainable saas Digital Marketing
Every ad you run, email you send and web-page you serve has a carbon footprint. Although maybe small initially as you marketing activity grows so does your footprint. As a digital marketing agency we're very concious of this and we strive to make our strategies as efficient as possible.
01 –
Responsible purpose
We believe in being more responsible with marketing budgets and activities to ensure everything we do has a purpose and is justified. Our approach aims to be both efficient and effective when it comes to results.
02 –
Strategic saas SEO
We specialise in sustainable digital marketing strategies prioritising inbound lead generation through SEO and ‘evergreen’ content rather than throwing money at ads and trying to scale as quickly as possible.
03 –
Precise ppc targeting
When we run paid ads, we ensure our targeting is precise and we're spending budget responsibly. We build our ad campaigns methodically and with great care, minimising wastage and our carbon footprint.
work with us
If you need some help growing your B2B SaaS business and want to do so in the best way possible.
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